MUST SEE; Max- the color creator presents an AWSOME color class; tones, levels, canceling unwanted tones like red and orange. Do all colors come from the same place? Who packs all the haircolors. How are the color swatches made. Permanent colors. Choosing the color based on the level's contributing color, undertone, and the ability to cancel a tone. MAX EXPLAINS IT ALL! How was JBeverlyHills haircolor created and where. How do other color company's chose their haircolor. A great color theory video for cosmetologists, beauty school students, salon professionals, hairdressers, hair colorists, hair stylists who would like to learn more about haircolor. Max Eli explains. Video by BeautyHealthTravel channel.