Haicolor: Max 2; Peroxide, Gray coverage, volumes, percentage, usage

Funny and entertaining Max Eli: the international color developer/creator explains how to prevent your haircolor product from being diverted or sold without the owner's permission. He explains how to keep the haircolor exclusive for the salon and what tools to use to keep the professional color exclusive to the salon and keep growing the salon owners' business. Learn how to track your product from people who would sell it in the retail outlet without your permission. How Max met JBeverlyHills and created the haircolor? One color tube could be used as semi, demi and permanent color; use it as a try-on for virgin hair before making a decision whether to color or not to color. Botanically infused haircolor with Aloe Vera, argon oil, black pearl powder and acai berry in haircolor that gives shine to the colored hair. Learn about hydrogen peroxide; the liquid gas that does not damage. Learn about percentages and volumes, and what is the difference between different volumes of peroxide. 40V peroxide is 12% hydrogen peroxide (developer) and 88% water. 10 V peroxide is 3% peroxide and 97% water. Learn to cover gray hair with lower volumes of peroxide. What do the color companies use to replace ammonia: MEA; an odorless alkaline agent that causes respiratory problems, lung cancer, brain cancer... Why is ammonia used in the haircolor. JBeverlyHills uses less than 1% ammonia. Level one has .50 ammonia, and level 10 less then 1 percent ammonia. For processing time for the developer volumes just add 10 to the volume. Example: 10 V peroxide needs 20 minutes of processing time (10+10=20). How many virgin hair clients do you get in your salon in a month? Learn about the importance of measuring your color for accuracy. Salon owners, learn to save haircolor by teaching your salon staff to mix correct amount of color to avoid color waste in the salon and save money. What happens in the salon on a busy Saturday; is it possible for you to make color mistakes and how to avoid it. Guest speaker: Max Eli, video by BeautyHealthTravel Channel